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by Philip Kotler : A Framework for Marketing Management with Pin Card

ISBN : #0273677764 | Date : 2002-09-20

Description :

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[Pub.69NsH] A Framework for Marketing Management with Pin Card PDF | by Philip Kotler


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by BusinessNews Publishing : Summary: Direct Public Offerings: Review and Analysis of Field’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-573d4 | The must-read summary of Drew Field’s book: “Direct Public Offerings: The New Method for Taking Your Company Public”.This complete summary of the ideas from Drew Field’s book “Direct Public Offerings” explains how DPOs have now become a viable way for companies to sell stock directly to the public, without the expenses required for traditional IPO processes. In his book, Drew Field shows how Direc… Summary: Direct Public Offerings: Review and Analysis of Field’s Book


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by Jerry C. Olson J. Paul Peter : Consumer Behavior and Marketing Strategy (8th International Edition)

ISBN : #0071111778 | Date : 2008

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[Pub.89Noe] Consumer Behavior and Marketing Strategy (8th International Edition) PDF | by Jerry C. Olson J. Paul Peter


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by Rita Rizk-Antonious : Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)

ISBN : #3409117253 | Date : 2002-11-27

Description :

PDF-af98e | Qualität ist gefragt. Doch was letztlich zählt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitätswahrnehmung beeinflussen. Der Leser erhält innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalität zu erzielen. Besonderheiten aus … Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)


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Customer CEO Profit Power Customers PDF A4b8e95c6

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by Chuck Wall : Customer CEO: How to Profit from the Power of Your Customers

ISBN : #1937134377 | Date : 2013-05-09

Description :

PDF-fbbc0 | Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly ad… Customer CEO: How to Profit from the Power of Your Customers


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Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

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PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Consumer Behavior Behaviour Implications Marketing PDF 0f304ae71

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Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy PDF




by Del I Hawkins : Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy

ISBN : #0256094101 | Date : 1980

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Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy by by Del I Hawkins

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by Grant McCracken : Chief Culture Officer: How to Create a Living, Breathing Corporation

ISBN : #0465022049 | Date : 2011-05-10

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PDF-93e66 | The American corporation–deaf and blind to the world around it–needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in Ameri… Chief Culture Officer: How to Create a Living, Breathing Corporation


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Wie Aus Ideen Bilder Werden PDF 6654b782b

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Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition) PDF




by Wolf W. Lasko : Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition)

ISBN : #3409189378 | Date : 1997-05-28

Description :

PDF-c9475 | Ein Ratgeber mit rund 100 Praxisbeispielen für die überzeugende und mitreißende Visualisierung konkreter Managementprobleme. Damit bei Ihrer Präsentation garantiert “der Funke” überspringt…. Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition)


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[Pub.15SAR] Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition) PDF | by Wolf W. Lasko


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Cases Strategic Marketing Management Integrated PDF 6145abccc

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by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

Description :

PDF-9e5a2 | The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides acc… Cases in Strategic Marketing Management: An Integrated Approach


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[Pub.93aAw] Cases in Strategic Marketing Management: An Integrated Approach PDF | by William J. McDonald


Cases in Strategic Marketing Management: An Integrated Approach by by William J. McDonald

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Operatives Marketing Von Puma Fu9Fball Ebook PDF 07a788c6d

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by Sean Miller : Operatives Marketing von Puma Fußball

ISBN : # | Date : 2010-12-27

Description :

PDF-16d0a | Seminar paper from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma p… Operatives Marketing von Puma Fußball


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Operatives Marketing von Puma Fußball by by Sean Miller

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Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 234a0809c

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Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition) PDF




: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

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PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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Direct Marketing in Ireland PDF




: Direct Marketing in Ireland

ISBN : #1860760929 | Date : 1998-06

Description :

PDF-05c64 | Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and budgeting; branding and pricing strategy; the Internet and selling technologies; customer care; and database management…. Direct Marketing in Ireland


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by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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Dynamic Brands Creating Competitive Advantage PDF 8c40034f6

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Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands PDF




by Lars Finskud : Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands

ISBN : #1842030256 | Date : 2000-07-01

Description :

PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands


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